Machos Tacos is a family-owned restaurant in Greenfield, Wisconsin, serving up authentic Mexican food with a whole lot of flavor. The owners came to us looking for a brand that would feel bold, colorful, and authentic, reflecting both the vibrant spirit of their food and their family roots.
Our goal with this project was to create a brand identity that captured their family’s personality and the essence of their restaurant, including:
- Designing a vibrant, eye-catching logo and incorporating the two youngest family members, Mateo & Eli.
- Ensuring the brand stands out by being bold, unique, and easily recognizable.
- Crafted a visual language that appeals to both traditional and new customers.